May 16, 2023
The Problem with Traditional Persona Management
You know the power of customer personas. They help guide your marketing efforts, inform your product development, and ultimately, shape the experience you offer your customers. But, let's be real, managing them can be a challenge.
We’ve all seen the PDFs, Google Docs, and presentations. Or worse, the personas stuck on a wall somewhere, slowly becoming outdated and irrelevant. That's why we're creating Personas.app, a centralized home for your personas.
Introducing Personas.app: Your Centralized Home for Personas
With Personas.app, you can create a persona using a simple prompt. Like, "a potential customer for an ice cream shop in Sydney". Our AI will generate a detailed persona based on this prompt. This persona can then be saved, shared, and updated as needed.
It's all about streamlining the process and making personas accessible and practical for your team.
We're just at the beginning of our journey, and there's much more to come. But we're excited to be starting with a solution to a problem so many businesses experience.
Related Article: Personas – A Simple Introduction
Join Us on Our Journey
This is the first step towards our bigger vision: AI-powered, dynamic personas that evolve as your customers do. We can't wait to take you along on this journey with us. Stay tuned for more updates on Personas.app.